Looking for a smart way to make a quick buck alongside your salary? Mystery shopping can be a rewarding part time career.
Imagine a profession where you get paid to go undercover and shop for products and services across different sectors? You get to point out flaws in the running of a salon, showroom or a financial advisory firm and even make constructive and creative suggestions. Well, we are talking about mystery auditing, which is shaping up to be a rewarding part-time career.
Since a manufacturing or service company builds its edifice on the foundation of customer satisfaction, it meticulously follows the age old adage “Prevention is better than cure”. Mystery audits give companies vital clues on their customer satisfaction quotient, and help the businesses to spot malpractices committed by their staff. The phenomenon has created a demand for a large number of professionals popularly known as the mystery auditors or shoppers.
“In the last couple of years the need for mystery shoppers has increased manifold,” says Gaurav Pachauri, owner of Delhi-based WeMark Marketing Pvt Ltd, a pan India mystery shopping company. An instrumentation engineer by training, Pachauri conducts almost 12,000 audits for clients across sectors every year. “Although we have recruited 50,000 mystery shoppers across cities, we still need 10,000 more to reach out to clients in the tier 3 and 4 cities,” mentions Pachauri, who was himself a mystery shopper once.
Imagine a profession where you get paid to go undercover and shop for products and services across different sectors? You get to point out flaws in the running of a salon, showroom or a financial advisory firm and even make constructive and creative suggestions. Well, we are talking about mystery auditing, which is shaping up to be a rewarding part-time career.
Since a manufacturing or service company builds its edifice on the foundation of customer satisfaction, it meticulously follows the age old adage “Prevention is better than cure”. Mystery audits give companies vital clues on their customer satisfaction quotient, and help the businesses to spot malpractices committed by their staff. The phenomenon has created a demand for a large number of professionals popularly known as the mystery auditors or shoppers.
“In the last couple of years the need for mystery shoppers has increased manifold,” says Gaurav Pachauri, owner of Delhi-based WeMark Marketing Pvt Ltd, a pan India mystery shopping company. An instrumentation engineer by training, Pachauri conducts almost 12,000 audits for clients across sectors every year. “Although we have recruited 50,000 mystery shoppers across cities, we still need 10,000 more to reach out to clients in the tier 3 and 4 cities,” mentions Pachauri, who was himself a mystery shopper once.
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