Diya Sengupta Mukherjee, environmental, social and governance (ESG) analyst “Mystery shopping is a like being a detective. It is definitely a lucrative part time career option for those who have fixed work hours and who want to be occupied in their spare time.
You should be a critical by nature and a keen observer. You should not miss even the minutest of slack on the part of the service provider. These very qualities have helped me in surviving in the trade.
Since I work with a research firm, I come across annual research reports of several companies. It was while poring over one such report a couple of years ago that I stumbled upon this concept. A company had hired a mystery auditor to work for them. The term intrigued me. I goggled for more information and realised that here was a career that helped businesses to better their services.
Being in this line has been a rewarding experience both in cash and kind. Firstly, there is a rush about being an undercover customer. Secondly, you get stuffed with freebies. So for instance, if it is a spa then I get free treatment and if it is a car showroom then I get to test drive the latest hot wheels in town and also get paid for it.
You get work satisfaction when your recommendation gets implemented. Once in my audit report I pinpointed unhygienic practices that a salon was following. My agency took this up with the client. The next time I paid a visit to this salon, I was happy to note the change. The washbasins were sparkling clean and the linen spotless.
Once I almost got exposed while auditing a financial services firm. The employee, who I was interacting with, asked me a few tricky questions, which I couldn’t figure out. This could have blown my cover. However, I managed to hold my nerves together and sailed through.
Armed with a focused approach, good research skills and a critical bent of mind, a mystery shopper is sure to enhance customer satisfaction.
You should be a critical by nature and a keen observer. You should not miss even the minutest of slack on the part of the service provider. These very qualities have helped me in surviving in the trade.
Since I work with a research firm, I come across annual research reports of several companies. It was while poring over one such report a couple of years ago that I stumbled upon this concept. A company had hired a mystery auditor to work for them. The term intrigued me. I goggled for more information and realised that here was a career that helped businesses to better their services.
Being in this line has been a rewarding experience both in cash and kind. Firstly, there is a rush about being an undercover customer. Secondly, you get stuffed with freebies. So for instance, if it is a spa then I get free treatment and if it is a car showroom then I get to test drive the latest hot wheels in town and also get paid for it.
You get work satisfaction when your recommendation gets implemented. Once in my audit report I pinpointed unhygienic practices that a salon was following. My agency took this up with the client. The next time I paid a visit to this salon, I was happy to note the change. The washbasins were sparkling clean and the linen spotless.
Once I almost got exposed while auditing a financial services firm. The employee, who I was interacting with, asked me a few tricky questions, which I couldn’t figure out. This could have blown my cover. However, I managed to hold my nerves together and sailed through.
Armed with a focused approach, good research skills and a critical bent of mind, a mystery shopper is sure to enhance customer satisfaction.
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